Two days in Sitges with 100 operators trading honest realities on how AI is reshaping how companies build product, sell, and operate. No fluff. Chatham House Rules.
100
Founders & execs
2
Days
9–10 Jul
Dates
Sitges
Venue
Two days · Full schedule
Agenda
9 – 10 Jul · Eurostars Sitges
Thu 9 Jul
10:00
11:30
Arrival
Registration · Welcome coffee
11:30
12:15
Opening keynote
Show and tell: using AI in the GTM
Carles Reina · ElevenLabs
12:20
13:35
Session
Forward Deployed Engineers: how do they work?
Pablo Palafox · Happy Robot · Xavier Virgili · Factorial
Session
Hypergrowth through partnerships
Marcel Queralt · Factorial
Session
How to raise & manage debt
Moran Laufer · Factorial · Felipe Navío · Job&Talent
13:40
15:40
Break
Lunch
Terrace · Open networking
15:50
17:00
Roundtable
From SaaS to AI product teams
Ilya Zayats · Factorial · Miguel García · Factorial
Roundtable
High volume customer acquisition with AI
Horacio Martos · Labhouse
Session
Raising money in 2026
Jordi Romero · Factorial · Carla Gómez · Theker
17:05
17:35
Break
Coffee break
17:40
18:50
Session
Debate: Headless vs Owned UX
Bernat Farrero · Factorial · César Miguelañez · Latitude
Roundtable
Hacking the US market
Andreu Dotti · Innovamat · Laura Urquizu · Red Points
Roundtable
Bootstrapped to scale
Amir Salihefendic · Doist
19:00
19:45
Closing keynote
To be announced
Kirill Bigai · Preply
21:00
01:00
Evening
Departure · Dinner · Beach Club
Departure 21:00 · Dinner in Sitges 21:30 · Beach Club party
Fri 10 Jul
10:00
10:45
Opening keynote
Re-founding the company with AI
Joaquín Cuenca · Freepik
10:50
12:00
Session
AI on the edge
Xavier Sans · Frekuent · Carla Gómez · Theker
Session
How to automate the end to end of your marketing stack
Jacinto Fleta · Baker
Session
M&A do's and don'ts
Juanjo Rodríguez · The Hotels Network
12:00
12:30
Break
Coffee break
12:35
13:50
Roundtable
AI-native UX
Jonathan Centeno · Factorial · Amir Salihefendic · Doist
Session
Mastering Outbound Sales in the Age of AI Saturation